Showing posts with label McDonalds. Show all posts
Showing posts with label McDonalds. Show all posts

Monday, April 28, 2014

Free To Be Me, In Whatever Color I Choose

Three years ago I was completely befuddled by the gender assigned toy choices offered at McDonald's. Sent to buy food for a classroom celebration I had no idea that beyond choosing nuggets or burgers, I also had to assign to them gender specific, and hopefully correct, toys. I got it all wrong. The Gap makes it so much easier. No confusion at all when I walk in, boys clothing on the right, girls on the left, and please don't cross to the wrong side, simply not tolerated. Even my old workhorse L.L. Bean offers clear direction when shopping; Mary's flannel lined jeans are labeled boys because her flannel is primary colored, the girl's version being lined with a soon to fade pastel plaid. Pass.

McDonald's has recently agreed, at the urging of a determined teenager, that there need not be a distinction of boy toy or girl toy. Wonderful news! Now, while feeding our children processed and unhealthy food we need not force feed them gender stereotypes; who wouldn't see that as a victory? The comments associated with the article say otherwise. Ranging from " I'm gonna puke" to "This is a bunch of crap", the general consensus is that this type of effort to invoke change was unnecessary and a complete waste of time when far more pressing issues, say poverty and lack of freedoms, should be the focus. A curious issue to raise when the matter at hand is offering a child the freedom to choose the toy that they like best, without regard to what McDonald's has deemed acceptable, based on their sex.

For my part I applaud anyone who takes a stand and, beyond complaining (which is what I did when faced with this insanity), actually does something to make change happen. It seems there are those who feel that asking a mega corporation to stop pushing gender stereotypes onto our children is an inconsequential use of time, or that by not qualifying toys based on sex we are somehow creating confusion in our children. Because it is certain, if we don't level with them now, if we are not clear in directing girls to play with Barbies and boys to play with trucks (or the non toy video game level equivalent of which I know absolutely nothing about) then our children will grow up not knowing which way to turn when they walk into the Gap. If we don't tell them, how will they know?

Don't Dress Your Cat in an Apron


Although I must tell you his favorite toy
Is a little play stove with pans and with pots,
Which he really must like, 'cause he plays with it lots,
So perhaps he's a girl -- which kind of makes sense,
Since he can't throw a ball and he can't climb a fence,
But neither can dad -- and I know he's a man,
And mom is a woman and she drives a van.
Maybe the problem is in trying to tell
Just what someone is by what she does well?
Read more at http://www.songlyrics.com/marlo-thomas/my-dog-is-a-plumber-lyrics/#J4G2F561lJSqKFMK.99
My dog is a plumber. He must be a boy,
Although I must tell you his favorite toy
Is a little play stove with pans and with pots,
Which he really must like, 'cause he plays with it lots,
So perhaps he's a girl -- which kind of makes sense,
Since he can't throw a ball and he can't climb a fence,
But neither can dad -- and I know he's a man,
And mom is a woman and she drives a van.
Maybe the problem is in trying to tell
Just what someone is by what she does well?
Read more at http://www.songlyrics.com/marlo-thomas/my-dog-is-a-plumber-lyrics/#J4G2F561lJSqKFMK.99
My dog is a plumber. He must be a boy,
Although I must tell you his favorite toy
Is a little play stove with pans and with pots,
Which he really must like, 'cause he plays with it lots,
So perhaps he's a girl -- which kind of makes sense,
Since he can't throw a ball and he can't climb a fence,
But neither can dad -- and I know he's a man,
And mom is a woman and she drives a van.
Maybe the problem is in trying to tell
Just what someone is by what she does well?
Read more at http://www.songlyrics.com/marlo-thomas/my-dog-is-a-plumber-lyrics/#J4G2F561lJSqKFMK.99
Don't dress your cat in an apron
Just 'cause he's learning to bake.
Don't put your horse in a nightgown
Just 'cause he can't stay awake.
Don't dress your snake in a muu-muu
Just 'cause he's off on a cruise.
Don't dress your whale in galoshes
If she really prefers overshoes.
A person should wear what he wants to
And not just what other folks say.
A person should do what he likes to -
A person's a person that way.

-Dan Greenburg
 
Don't Dress Your Cat in an Apron, from the still wonderful Free to Be You and Me, which I love now as much as I did when it first came out in 1974. Created by Marlo Thomas who was shocked to find that books for children reinforced stereotypes of what boys and girls were supposed to be, she set out to put together a book that taught children they could be whatever they wanted. Sadly those pink and blue lessons still dominate much of what is published for children today, Free to Be You and Me still necessary, and enjoyed, after all these years.

Wednesday, April 6, 2011

Boy Burger or Girl Nugget?

After a long quarter of very hard work they were to be rewarded with a class party. The classroom voted and McDonalds won, beating out pizza by a landslide. Kate, who loves pizza and has never had McDonalds, was bitterly disappointed. She had no idea what to order, having been offered a cheeseburger or nuggets, and later confided to me that she was concerned that the burger would have "plastic" cheese and that nuggets were... she had no idea. Her kind teacher suggested she choose a salad which thrilled her, being shocked that you could find such things at a place like McDonalds.

Proudly I explained to Jack that Kate, when faced with McDonalds, chose salad. Smugly I knew, we had done everything right.

"Allyson, she can't order a salad. She cannot be the only child in the class who does not eat a Happy Meal. That's not right, in fact it's wrong. She has no idea what a Shamrock Shake is, she has never had a Big Mac, the Hamburgler is completely foreign to her. She is going to be a huge geek."

Attributed to lack of options, I was the parent chosen to pick up and deliver the reward to the 18 hungry children. The message on my phone read: 10 cheeseburgers 8 nuggets 2 Caesar salads 1 milk 10 Sprites 8 orange drinks.

Two things immediately stood out: one, Kate was not the lone salad eater, and two, didn't anyone want fries? Despite all the terrible things I think about McDonald, even I, sworn enemy of Ronald and all his processed food products, had to admit this: McDonalds makes really great fries. I responded:"Fries? Doesn't anyone want fries?". The teacher's answer, "Happy Meals".

I had no idea where to find a McDonalds in the city. It was pointed out to me that I pass the golden arches each and every morning on my way to school.

By 11:30 the woman behind the counter had a full days accumulation of special sauce on her never before pressed blue and white striped uniform. We had bibs at our house four years ago that were cleaner than what was presented to me on the chest of the woman who was to prepare the food for my child and her classmates.

Her heavy accent, both of her native land and her liberal use of McDonalds lingo, was made more difficult to understand when passing through her missing front tooth. Reading from my phone I presented my order.

"Boy or girl?"
"Beg pardon?"
"For those Happy Meals, do you want boy or girl?"
"There is a difference? Seriously? You have gender segregated Happy Meals?"

Dirty Shirt Lady looked as confused as I was. Did the nuggets come in male and female appropriate shapes? And what would those be? It isn't enough that I am only allowed to shop in one half of the Gap, that I am restricted to only the pink aisles at Target, and now I have to buy sex specific fast food?

Several years ago Jack's dad brought in a plate of steaks from the grill and pronounced one side of the plate "lady steaks". My general self found this deeply offensive, my non meat eating self found it hilarious. No one else seemed bothered, save Jack who was terrified I would chose this opportunity to make a statement on meat equality. I did not.

"Why on earth would you need to offer male and female food? Doesn't that seem just a bit odd to you? I have absolutely no idea who ordered what, how on earth can I decide who gets pink fries and who gets blue. You see the insanity, right?". It appeared that she did not, but she did gesture to the display case of Happy Meal toys, neatly sorted into blue and pink sections.

Stuffed animals: giraffes, tigers, pigs, lions, bears, all seemingly asexual to me. "Girl's please", and with that I ordered 18 girl Happy Meals for a classroom consisting of 10 boys and 8 girls, and I was convinced they would not notice.

Kate enjoyed her salad, as did Kate's teacher. Michael, the first to open his Happy Meal, immediately pulled out his tiny stuffed giraffe, and then just as quickly threw it back in and screamed, "this isn't mine, it's a girl meal!".

It is highly unlikely that I will be asked again to cater the classroom luncheon. Three trips to McDonalds, children forever scared and gender confused by the hasty selection of an all effeminate, yet seemingly neutral, cast of tiny stuffed animals, and one ridiculous argument with a soiled and wrinkled woman over missing soft drinks; smugly I knew, I had done everything right.

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